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Clarify the Detail
Turbo Wax on Sun Mar 15, 2009 12:20 am
Clarify the Detail
In short, let's begin with the end in mind.
As in any venture we might undertake, let's ask ourselves the question, what is the end result we are looking for?
Now, first things first. Let's understand the term that gets bantered about in the automotive world quite a bit and it is the term "detail". This is usually used in conjunction with our vehicle when we are going to clean it. Let's say for discussion that we have a business of this sort.
When we say the word detail, what exactly do we mean and do we understand what is involved in getting there. Detail simply means paying attention to the details of what we are undertaking to do or better put what we have told the customer we are going to do.
And to that point, when the customer comes to our place of business to have this done to their vehicle. When the customer says they want their vehicle detailed, and we agree to do it, as a suggestion, please clarify what is going to be done and what is the expectation of the customer.
How about a checklist, review the items we are going to do and go over these with the customer, pricing, etc. Now you and the customer are in agreement as to what is going to be done and what they can expect to be done when they come to pick the vehicle up.
At the time the customer comes to pick the vehicle up, do a review of what you said you were going to do and what was agreed upon, if they match, there is no room for argument of let down on anyone's part, and the price agreed upon is never an issue.
Without this, a seemingly simple detail can turn sour, tempers lost, customer alienated, etc. Too many people advertise a $39.95 detail and the customer has an elaborate detail, one he has maybe seen at a car show in his minds eye as the final product and then when they return for the vehicle, now everyone is let down.
In short, let's begin with the end in mind.
As in any venture we might undertake, let's ask ourselves the question, what is the end result we are looking for?
Now, first things first. Let's understand the term that gets bantered about in the automotive world quite a bit and it is the term "detail". This is usually used in conjunction with our vehicle when we are going to clean it. Let's say for discussion that we have a business of this sort.
When we say the word detail, what exactly do we mean and do we understand what is involved in getting there. Detail simply means paying attention to the details of what we are undertaking to do or better put what we have told the customer we are going to do.
And to that point, when the customer comes to our place of business to have this done to their vehicle. When the customer says they want their vehicle detailed, and we agree to do it, as a suggestion, please clarify what is going to be done and what is the expectation of the customer.
How about a checklist, review the items we are going to do and go over these with the customer, pricing, etc. Now you and the customer are in agreement as to what is going to be done and what they can expect to be done when they come to pick the vehicle up.
At the time the customer comes to pick the vehicle up, do a review of what you said you were going to do and what was agreed upon, if they match, there is no room for argument of let down on anyone's part, and the price agreed upon is never an issue.
Without this, a seemingly simple detail can turn sour, tempers lost, customer alienated, etc. Too many people advertise a $39.95 detail and the customer has an elaborate detail, one he has maybe seen at a car show in his minds eye as the final product and then when they return for the vehicle, now everyone is let down.
Turbo Wax- Posts: 32
Join date: 2008-06-03 
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